Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensenphoto by Jeff Stroud

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensen, photo by Jeff Stroud

Did you ever want to print one of your photos big, really big, like 64″ wide and almost as long as you want? Silicon Fine Art Prints has six Epson wide format printers at their disposal to make your dreams come true, plus they will help you realize your passion with expert advise. That’s why many of Philadelphia’s finest fine art photographers trek to Old City to have their prints made. And for the month of September studio:christensen, on 20th Streetis displaying a collection of incredibly imaginative images produced in the Silicon Fine Art Prints workshop.

studio:christensen is a unique gallery/design space/pop-up shop featuring art, furniture, fashion and photography for the discerning urban dweller. Just walking by the storefront is inspiring, going inside to meet the friendly owner Jt Christensen and his (may DoN say) glamorous assistant Joanna Babarakos is to step into a world of approachable yet unusual design and art.

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensenJoel Lederer

When one enters the gallery, the modern art mixed with beautiful furnishings is satisfyingly uplifting. But Joel Lederer‘s bold pair of enormous prints draws you towards them like a magnet. DoN asked Joel Lederer about the luminous prints, “The images are from a game called Second Life, it’s an on-line 3D virtual world, a massive multi-user on-line role playing game. What this project is, is essentially landscape photography, straight landscape photography, inside that virtual world. And it’s like a survey of essentially different styles that are used to create that community. What’s unique about it is that whereas other games have sort of a set narrative, and a set aesthetic, Second Life’s content is built by the users. You can go in there and rent virtual land and decorate it however you want and bring your own content and textures. I thought that was kind of interesting, so my goal was to bring as many different types of styles of landscape photography within that world.”

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensen

Joel Lederer continues, “In the beginning I was like how do I take a survey view? A documentary view? I figured since the virtual world is built from styles of the real world, I’d have to emulate the individual styles.” DoN asked if it’s a screen shot? “It’s a little more difficult than that, but it’s like a high resolution screen shot.”

Silicon Fine Art Prints at studio:christensen

Silicon Fine Art Prints at studio:christensen

Joel Lederers work is also on display at SITE Santa Fe, in a show called More Real. “A whole show about truthiness and virtuality.”

More Real? Art in the Age of Truthiness presents work by some of today’s most accomplished and promising international artists who are examining our shifting experience of reality. Over the past century, during a period of unprecedented technological change and global social upheaval, once-established beliefs, or “truths,” have been cast into doubt, changing and shaping our understanding and experience of reality. Through diverse media and in unexpected ways, this exhibition explores the impact and role of deception, play, memory, power, simulation, and new technologies on art and everyday life.”  SITE Santa Fe website.  

Written and Photographed by DoN Brewer except where noted, thanks to photographer, Jeff Stroud

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