Tag Archives: VISIT PHILADELPHIA™

Gardens

PICTURE-PERFECT GARDENSSet between two flowing fountains and tree-lined pathways, the James A. Michener Art Museum’s Pfundt Sculpture Garden captures the essence of Bucks County’s rolling terrain. Credit: Photo by B. Krist for VISIT PHILADELPHIA®

PHILLY GALLERIES SET THE SCENE FOR PICTURE-PERFECT GARDENS

Art Often Comes With A Side of Floral Beauty In Philadelphia

PHILADELPHIA – Throughout the Philadelphia region, art galleries and museums sit amid colorful gardens, quiet woodlands and serene meadows that accentuate the art found in both indoor and outdoor galleries. Here’s a look at some of the region’s museums and attractions that celebrate beauty inside and out:

  • Abington Art Center  This vibrant cultural organization, known for its summer concert series, occupies part of the 27 acres of historic Alverthorpe Manor in Montgomery County. Inside, three galleries show as many as six regional and national art exhibitions annually. Outside, Katasura trees dot a meandering walkway through Sculpture Park, which is open and free to the public 365 days a year. 515 Meetinghouse Road, Jenkintown(215) 887-4882abingtonartcenter.org
  • The Barnes Arboretum & Foundation In suburban Merion, the Barnes Foundation’s 12-acre arboretum is astonishingly diverse for its size, with more than 2,500 varieties of woody and herbaceous plants, many rare. The arboretum opens to visitors May to September. The Barnes Foundation on the Benjamin Franklin Parkway honors its horticultural legacy with landscaped lawns, trees, park, fountain, contemplative walkways and outdoor seating on its 4.5-acre site. That location’s Garden Restaurant also features outdoor courtyard dining, while internal gardens throughout the building encourage visitors to imagine they are strolling directly into the landscapes they’re admiring on the walls. Arboretum, 300 N. Latch’s Lane, Merion, (215) 278-7200; Foundation, 2025 Benjamin Franklin Parkway(215) 278-7200barnesfoundation.org  
  • Brandywine River Museum of Art  It takes just one glimpse of the Virginia bluebells, Cardinal flowers and holly and bayberry bushes that border this onetime gristmill to understand why this landscape has served as muse for so many local artists. The Brandywine River Museum is internationally known for its unparalleled collection of works by three generations of Wyeths and its fine collection of American art. Outside, visitors can join guided walks through the wildflower and native plant gardens, which were dedicated by Lady Bird Johnson and, during the annual plant sale on Mother’s Day weekend, can take home seeds cultivated right on the grounds, as well as lovely in-bloom plants. 1 Hoffman’s Mill Road, Chadds Ford(610) 388-2700brandywinemuseum.org  
  • James A. Michener Art Museum This Bucks County destination is home to the Edgar N. Putman Event Pavilion, a 2,700-square-foot indoor-outdoor space designed by architecture firm KieranTimberlake. The pavilion showcases museum programs—jazz nights, lectures, lively family events—within an elegant, all-glass structure that extends into the Patricia Pfundt Sculpture Garden. Inside, the museum’s eight galleries accommodate special exhibitions and a 3,000-piece permanent collection, including many Pennsylvania impressionist paintings that capture the essence of the county’s rolling terrain. 138 S. Pine Street(215) 340-9800, Doylestown, michenerartmuseum.org  
  • Penn Museum – After viewing the impressive collection of international art and artifacts inside this historic University of Pennsylvania museum, visitors can relax in two magnificent gardens. The Warden Garden, now wheelchair accessible, features a classic koi pool, expansive lawns and mosaics created by Louis Comfort Tiffany. The Stoner Courtyard, built on the philosophy that places for nature are necessary in our built-up world, includes sculptural pieces by A.S. Calder, a cobblestone walkway and a beautiful marble fountain. Inside, guests marvel at ancient objects including African and Native American masks, Maya sculpture and Egyptian mummies. 3260 South Street(215) 898-4000penn.museum
  • Philadelphia Museum of Art Best known for its international exhibitions and world-renowned collections of more than 240,000 works, the crown jewel of the Benjamin Franklin Parkway is more than a museum. It’s also the unofficial gateway to Fairmount Park. The museum’s bi-level sculpture garden, with its combination of terraces, lawns, flora and water features, showcases an ever-changing sculpture collection overlooking Fairmount Park, the Schuylkill River, the four-acre Azalea Garden and the grand, neoclassical Fairmount Water Works. Works on display include large-scale pieces by Claes Oldenburg Ellsworth Kelly and Sol LeWitt. 2600 Benjamin Franklin Parkway(215) 763-8100philamuseum.org
  • Rodin Museum Movie-theater magnate, philanthropist and Rodin collector Jules Mastbaum, known for his eye for elegance, hired architects Paul Cret and Jacques Gréber to create this jewel-box museum. The venue’s intimate settings are perfect for taking in the extensive Rodin collection, one of the greatest single collections of his work outside Paris. Visitors seem to enjoy the front garden’s reflecting pool and tapestry of magnolia trees, shrubs and colorful flowers—some dating back to the 1920s—as much as they do The Thinker and Eternal Springtime. 2151 Benjamin Franklin Parkway(215) 763-8100rodinmuseum.org  
  • Second Bank of the United States – Inside this Parthenon-like structure is a first-rate collection of approximately 200 historic portraits of Founding Fathers, early leaders, explorers and others, many by Charles Willson Peale. Just steps away are several gardens. The Signers’ Garden, with native plants and trees, commemorates the creators of Declaration of the Independence. The 18th-Century Garden replicates formal English gardens of the day with geometrically patterned raised flowerbeds, walking paths, and a pergola. The Rose Garden and Magnolia Garden are secluded, colorful and fragrant refuges. Second Bank, 420 Chestnut Street; Signers’, 5th & Chestnut Streets; 18th-Century, Walnut Street between 3rd & 4th Streets; Rose and Magnolia, Locust Street between 4th & 5th Streets; (215) 965-2305nps.gov/inde  
  • Winterthur Museum, Garden & Library Textiles, paintings, prints, furniture and ceramics dating from 1640 to 1860 make the former home of Henry Francis du Pont a favorite for fans of Americana. Nature enthusiasts are drawn to the 60-acre garden nestled in the 1,000-acre country estate. Highlights of the garden include eight acres of azaleas, naturalized bulbs displays, peonies and primroses. Trails lead from the garden through rolling meadow, woodlands and waterways. If the kids get antsy, a short trip across the Troll Bridge leads to the Faerie Cottage in the Enchanted Woods. 5105 Kennett Pike, Winterthur, Delaware(800) 448-3883winterthur.org
  • Woodmere Art Museum – At the top of the Chestnut Hill neighborhood of Philadelphia, this gem of a venue tells stories of Philadelphia’s art and artists, including N.C. Wyeth, Benjamin West and Violet Oakley, as well as new and emerging contemporary artists. The 19th-century stone Victorian mansion sits on six acres dotted with sculptures by Dina Wind and other Philadelphia-area artists surrounding Harry Bertoia’s sinuous fountain sculpture, Free Interpretation of Plant Forms9201 Germantown Avenue(215) 247-0476woodmereartmuseum.org

VISIT PHILADELPHIA® is our name and our mission. As the region’s official tourism marketing agency, we build Greater Philadelphia’s image, drive visitation and boost the economy.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

Thank you to Visit Philly for the content of this post.

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Philazilla

VISIT PHILADELPHIA’s fun, over-the-top commercial honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. In these two scenes, a larger-than-life Benjamin Franklin makes his way through the city in preparation for a spat with a cheesesteak that’s just as eager for the spotlight as Ben. An outrageous tiff ensues, leaving a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” The tongue-in-cheek spot ends with the tagline: There’s more to a legendary city than its legends.

Visit Philadelphia, Philazilla

Credit: Photo courtesy of VISIT PHILADELPHIA®

PHILADELPHIA, January 26, 2016 – VISIT PHILADELPHIA® debuted a new television commercial today—a fun, over-the-top spot that honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. Created in partnership with Red Tettemer O’Connell + Partners, the commercial is part of the destination marketing organization’s With Love, Philadelphia XOXO® campaign and the first VISIT PHILADELPHIA spot to air on television since 2011. It is viewable at visitphilly.com/philazillas.

“Cheesesteaks and history are legendary in Philadelphia, and deservedly so,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “But we want people to realize that there’s a lot more to this city, and it’s all deserving of attention: the waterfronts, the parks, the restaurants, the bars, the culture, the walkability. Our new commercial shows off these wonders, and every one of them is a great reason to visit Philadelphia. You’ll definitely need more than a day to get it all in though.”

The Concept & Strategy Behind It:

In the spot entitled “Philazillas,” a larger-than-life Benjamin Franklin and a just-as-big cheesesteak vie for the spotlight during an outrageous tiff that leaves a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” The tongue-in-cheek spot ends with the tagline: There’s more to a legendary city than its legends.

Research commissioned by VISIT PHILADELPHIA in 2015 found that while most leisure travelers acknowledged Philadelphia’s iconic sites, they seek fun and authentic experiences, restaurants, nightlife, art and walkability for urban destination getaways. That’s why “Philazillas” shows off the many city features that compel travelers to visit.

“The challenge in developing a spot that broadens people’s perspectives about what makes Philly great was having a bit of fun with the two things the city is most famous for—cheesesteaks and history,” said Steve Red, president and chief creative officer, Red Tettemer O’Connell + Partners. “But at the same time, it was important to acknowledge their legendary status and importance to the city.”

Why Now?:

Philadelphia has hit records and milestones in recent years, with 39.7 million total visitors in 2014 and 77% occupancy at Center City hotels and an historic visit from Pope Francis in 2015. To keep this momentum going, it’s important for Philadelphia to stay top of mind for people making decisions about their next vacation or even contemplating a new location for their home or business. That means getting the Philadelphia message out to them on all possible platforms, including on TVs and digital screens.

The Media Buy:

Video consumption across many platforms is at an all-time high, and it’s imperative for VISIT PHILADELPHIA to reach consumers in these spaces. The destination-marketing organization secured a Commonwealth of Pennsylvania Department of Community and Economic Development grant to promote visitation to Philadelphia through video on screens of all sorts—TV, desktop, mobile and tablet devices—in 2016. This multi-screen grant helps extend the messaging of the With Love campaign to a wider audience.

There are three versions of the commercial: 60 seconds, 30 seconds and 15 seconds. The 60-second version tells the most robust story, and that iteration will appear online and on VISIT PHILADELPHIA’s websites and social media properties. Due to a limited budget, the shorter versions will run on television and online as part of the paid advertising buy.

The “Philazillas” spot will complement VISIT PHILADELPHIA’s core media buy, which will feature creative on digital and out-of-home advertising in the New York and Philadelphia DMAs. The commercial will run on broadcast and cable networks in three flights: February 1-21, July 11-31 andSeptember 5-18, 2016. In addition, it will appear online through media distribution partners such as Lin Digital, TubeMogul, Facebook and YouTube.

VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

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American

AFRICAN-AMERICAN ART IN PHILLYMartin Luther King, Jr., 1981, by John Woodrow Wilson (Philadelphia Museum of Art: 125th Anniversary Acquisition. Purchased with funds contributed by the Young Friends of the Philadelphia Museum of Art in honor of the 125th Anniversary of the Museum and in celebration of African American art © John Wilson/Licensed by VAGA, New York Credit: Courtesy Philadelphia Museum of Art

Bringing together more than 75 works from the Philadelphia Museum of Art’s extensive collection of art by African Americans, Represent: 200 Years of African-American Art displays works by 50 artists, including Henry Ossawa Tanner, Horace Pippin, Jacob Lawrence, Alma Thomas, Martin Puryear, Carrie Mae Weems and others. Highlighted by Tanner’s iconic painting The Annunciation, the exhibition features a wide range of items such as pre-Civil War-era decorative pottery, early 20th-century paintings and photography, sculpture and portraits. It runs through April 5, 2015.

In 2015, Philadelphia museums will mount six major exhibitions featuring some of the most celebrated African-American artists, further adding to the city’s reputation as one of the world’s great art centers. In addition to the Philadelphia Museum of Art’s special exhibition Represent: 200 Years of African American Art, featuring dozens of works from its collections, art lovers can take in the Brandywine Museum of Art’s landmark exhibition Horace Pippin: The Way I See It. Adding to the trove of artistic treasures is As We See It: Selected Works from the Petrucci Family Foundation Collection, coming to the African American Museum in Philadelphia, along with shows at the Pennsylvania Academy of the Fine Arts and the Woodmere Art Museum.

After touring these special exhibitions, visitors can discover the array of African and African-American art in the permanent collections at many institutions around town. Here’s a look at the exhibits and museums worth exploring this year especially:

Special Exhibitions:

  • With work by renowned artists such as Henry Ossawa Tanner, Horace Pippin, Jacob Lawrence, Martin Puryear and Carrie Mae Weems, Represent: 200 Years of African American Art showcases a range of subjects, styles, mediums and traditions. Since acquiring Tanner’s The Annunciation painting in 1899, the Philadelphia Museum of Art’s collection of African-American art has grown significantly, especially during the last three decades, and much of it will be on display in this exhibit. January 10-April 5, 2015. 2600 Benjamin Franklin Parkway, (215) 763-8100, philamuseum.org
  • The African American Museum in Philadelphia presents two major art exhibitions this year. Masterpieces by such luminaries as Edward BannisterHenry Ossawa Tanner and Elizabeth Catlett sit alongside works by school children who have been influenced by them during As We See It: Selected Works from the Petrucci Family Foundation Collection. February 5-March 21, 2015. In the spring, the museum explores the artistic side of Danny Simmons, who is best known as a writer, producer and Tony winner for his Broadway version of Def Poetry Jam. The United Nations and the Smithsonian count his art in their collections. Selected Works from the Danny Simmons Collection features Simmons’ art works and poetry, as well as items from his own collection (Beauford Delaney, James Van Der Zee, Mickalene Thomas, Sol Sax, Derrick Adams and Kara Walker). April 24-June 7, 2015. 701 Arch Street, (215) 574-0380, aampmuseum.org
  • In the first major exhibition of the artist’s works in the country in more than two decades, Horace Pippin: The Way I See It features more than 60 bold, colorful and candid paintings that reflect life in the African-American community and comment on race, religion, war and history. The Brandywine Museum of Art’s exhibition reveals Pippin as an artist who upheld his own aesthetic sensibility while addressing larger social issues. April 25-July 19, 2015.U.S. Route 1 by Creek Road (formerly Route 100), (610) 388-2700, brandywine.org
  • Through an array of works in a broad spectrum of media, African-American Artists of 20th-Century Philadelphia at the Woodmere Art Museum tells the stories of some of Philadelphia’s most celebrated African-American artists, such as James Brantley, Claude Clark, and Ellen Powell Tiberino, and the institutions that nurtured their talents and exhibited their works. Numerous oral histories round out the story. September 26, 2015-January 24, 2016. 9201 Germantown Avenue, (215) 247-0476, woodmereartmuseum.org
  • With more than 80 paintings, works on paper and the artist’s hand-made puppets all culled from major international private and public collections, Procession: The Art of Norman Lewis travels through four decades of the artist’s career from the 1930s through the 1970s. Through the exhibition, visitors to the Pennsylvania Academy of the Fine Arts learn about Lewis’ role in the Harlem art community and his contributions to abstract expressionism.November 13, 2014-April 3, 2016. 118 N. Broad Street, (215) 972-7600, pafa.org

Permanent Collections:
African Art:

  • Dr. Albert Barnes’ interest in African art dates back to the early 1920s when he acquired traditional African masks and sculptures from the Dan and possibly Kulango societies of Côte d’Ivoire, as well as from Guinea and northeast Liberia. Visitors can see theses works, which he describes as “the purest expression of the three-dimensional form,” at the Barnes Foundation. Home to a remarkable collection of paintings from the masters of modern art, the Barnes Foundation’s significant collection of African art is displayed in remarkable ensembles that show how the likes of Picasso and Modigliani were influenced by the stylistic and symbolic forms in African art. The Barnes Foundation also holds important works by American artists, including Horace Pippin. 20th Street & Benjamin Franklin Parkway, (866) 849-7056, barnesfoundation.org
  • The Penn Museum, or University of Pennsylvania Museum of Archaeology and Anthropology, boasts an extensive collection of African art and artifacts such as masks, sculptures, instruments, famed Benin bronzes, embroidered garments and jewelry. Visitors can also marvel at a wide range of other materials from throughout the continent, which are on permanent display in the African and Ancient Egyptian galleries. 3260 South Street, (215) 898-4000,penn.museum

African-American Art:

The With Art Philadelphia® collaborative is a first-of-its-kind partnership to position Philadelphia among the world’s great art destinations and to increase visitation to the region from around the world. The groups contributing financial and other resources to the campaign are: the City of Philadelphia, VISIT PHILADELPHIA, Barnes Foundation, Philadelphia Museum of Art, Pennsylvania Academy of the Fine Arts, Penn Museum (University of Pennsylvania Museum of Archaeology and Anthropology), Pennsylvania Horticultural Society, Philadelphia International Airport, Philadelphia Convention & Visitors Bureau, Greater Philadelphia Cultural Alliance, Commonwealth of Pennsylvania, The Lenfest Foundation, William Penn Foundation, Knight Foundation, Arts & Business Council of Greater Philadelphia, PNC and PECO.

For more information about travel to Philadelphia, visit visitphilly.com or uwishunu.com, where you can build itineraries; search event calendars; see photos and videos; view interactive maps; sign up for newsletters; listen to HearPhilly, an online radio station about what to see and do in the region; book hotel reservations and more. Or, call the Independence Visitor Center, located in Historic Philadelphia, at (800) 537-7676.

For more information about With Art Philadelphia and high-resolution photos of the Philadelphia art scene and the region, visit visitphilly.com/withartpress.

Thank You to With Art Philadelphia for the content of this blog post. DoNArTNeWs contributed links to artist’s website and Wikipedia pages.

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