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Assembled

Philadelphia AssembledCity is Stage for Philadelphia Assembled

April through December 2017

Beginning in late April, a project entitled Philadelphia Assembled will manifest in a series of activities and actions throughout the city to illuminate and amplify a broad set of hopes, visions, and questions about Philadelphia’s future. Initiated by artist Jeanne van Heeswijk, working alongside an extensive network of collaborators—among them artists, writers, builders, storytellers, gardeners, healers, and activists—Philadelphia Assembled aims to shape a collective narrative about our city and some of the most urgent issues it faces at a time of heightened transformation. Deeply integrated into the fabric of the Museum, the project also questions the place of this institution in the midst of this change.

Philadelphia Assembled

Following this spring season of city-wide programs, the project will culminate in an exhibition opening in September at the Philadelphia Museum of Art. This participatory installation, September 10 through December 10, 2017, will transform the Perelman Building’s ground floor galleries, café, and store into spaces that will celebrate the people, sights, sounds, and tastes of a resilient city’s multi-faceted identity. Admission will be Pay What You Wish.

Evocatively referred to as “atmospheres of democracy”, Philadelphia Assembled addresses a number of issues that are central to the future the city by focusing on key themes such as reconstructions—how we deal with questions of social displacement and reentry into society; sovereignty—how we define self-determination and autonomy; sanctuary—how we understand self-care, asylum, and refuge; futures—how to re-imagine our tomorrow; and movement—how we facilitate action and collective learning.

Philadelphia Assembled

Van Heeswijk’s work, which is often described as social practice or socially engaged art, combines art and activism. In this spirit, the project brings together voices of those who care about the changing landscape of Philadelphia and who, in life and work, seek to champion and secure a prosperous and equitable future for all of its citizens.

Timothy Rub, The George D. Widener Director and CEO, stated, “Some of the most interesting work being done by artists today straddles the boundary between art and life.  In 2013, we invited the Dutch artist Jeanne van Heeswijk to consider what an artist might do in engaging Philadelphia’s many neighborhoods and diverse communities. What began as a conversation has grown, and it has been fascinating—and rewarding—to watch Philadelphia Assembled take on a life of its own. We are looking forward to the moment when our galleries are appropriated to become a stage for the city itself. It promises to be exciting and full of surprises and presents an opportunity to consider how we might define the roles and responsibilities that the Philadelphia Museum of Art can play as a civic institution in a changing city in the 21st century.”

Denise Valentine, a collaborator and Philadelphia storyteller, reflected on this process: “We intend to re-imagine the Philadelphia Museum of Art as a place to unearth stories hidden deep in the soil of Philadelphia. We envision a place where narratives of the enslaved, the incarcerated, the displaced, and the disenfranchised are held in as high esteem as Eurocentric ideas about art, history, and culture.”

Philadelphia Assembled

The project’s five “atmospheres” are described below:

Reconstructions

This atmosphere will assemble personal and collective narratives of mass incarceration and gentrification. Its first site, in the Nicetown/Tioga neighborhood, will be realized in close collaboration with Reconstructions, Inc. and the Alumni Ex Offenders Association. This group will offer programs exploring concepts of home, healing and trauma in relationship to imprisonment and reentry, including a teach-in and a neighborhood-wide procession. At a second site, in South Kensington/Olde Kensington, collaborators are examining the impact of gentrification and displacement, working with the Women’s Community Revitalization Project and Healthy Rowhouse Project to re-imagine a community garden at 4th and Master Streets as a dynamic space for discussion.

Philadelphia Assembled

Sovereignty

Exploring the concepts of self-determination and autonomy, this working group is addressing land sovereignty and cooperative forms of commerce and cultural exchange. Philadelphia Assembled will create a “sovereignty room” at the African Cultural Art Forum on 52nd Street, which will serve as a dedicated space in West Philadelphia for creating unity and cultivating economic sovereignty. Established in 1969, ACAF is a community-based organization that manufactures and sells products by entrepreneurs throughout the African diaspora. In the “sovereignty room” ACAF will host skill trainings and exchanges in preparation for a large public “Sovereignty Marketplace” in June. The second site is envisioned as a network of four urban gardens located in North Philadelphia. Programming and installations across these gardens will inform the ways in which plants, seeds, and land reinforce people’s connection to ancestry and serve as vehicles for nourishment, healing, and future growth. Urban gardens involved include Urban Creators, Norris Square Neighborhood Project Gardens, Fair Hill Burial Grounds, and Stretch and Fly Youth Business Garden.

Philadelphia Assembled

Futures

The Futures atmosphere is drawing from anti-colonial ideas to model different ways of exploring the future and community building. The Futures site is an active mobile project, called the Mobile Futures Institute, which involves retro-fitting a small bus into a flexible work space that will travel throughout the city, engaging in neighborhood-based programs on issues ranging from decolonization, to environmental racism, to economic justice. Collaborators are working with community members and organizations to produce events and happenings via the Mobile Futures Institute. Current partners include the Center for Returning Citizens, Black Quantum Futurism, Friends Center, Granny Peace Brigade Philadelphia, Norris Square Community Alliance, Mighty Writers, and the Indigenous Peoples Day Movement, among others.

Philadelphia Assembled

Sanctuary

This group has proposed a combination of sites that will explore various models of self-care, asylum, and refuge. The larger site will be realized at a central location in Center City. The site structure is a geodesic dome inspired by temporary housing units for refugees in Europe. The space will be open for a month of summer programs, offering a layered definition of sanctuary through storytelling, advocacy, and direct action. In the months leading up to the fixed site, a portable site will host a series of activities working with identified partner organizations to address the provision of LBGTQ safe spaces, issues of immigration and migration, and harm reduction relating to drug use and sex work. Partner organizations include the Attic Youth Center, New Sanctuary Movement, Prevention Point Philadelphia, and Project Safe.

Philadelphia Assembled

Movement

The final atmosphere is one in which the various Philadelphia Assembled working groups intersect. This group is focused on the project’s production, dissemination, and communication, which is manifesting in audio recordings, a dedicated film series, project-specific graphics, an interactive web platform, and site-specific publications. Another component of the Movement atmosphere is the Youth Dream Trust, which will serve as a coalition of youth across the working groups in partnership with the Village of Arts and Humanities. Working closely with Philadelphia-based collective Amber Art and Design, the group will also orchestrate the performative movement of public sites to the Museum. Carrying objects, ideas, and conversations across the city streets, this public movement will culminate in a communal presentation along the ground floor of the Perelman Building, becoming a civic stage where the city is performed.

For Jeanne van Heeswijk, Philadelphia Assembled is a forward-moving process in which she is one among many participants imagining the city’s futures together. She stated: “My work is trying to get to the essence of aesthetics, to understand it as an engaged, inclusive, and proactive practice. This type of work is about using imagination to better understand how we live together. Rising, claiming, rooting, caring, moving – this is how we build a collective exercise of care.”

Philadelphia Assembled

Members of the public are invited to join the conversation and engage with collaborators by visiting the Philadelphia Assembled website and sharing their experiences via #phlassembled @phlassembled @philamuseum.

Program Events

For a full list of public programs and locations, please visit the dedicated website at phlassembled.net. All Philadelphia Assembled programs are free to the public unless noted otherwise.

Philadelphia Assembled

About Jeanne Van Heeswijk

Jeanne van Heeswijk is an artist who facilitates the creation of dynamic and diversified public spaces in order to “radicalize the local.” Her community-embedded projects question art’s autonomy by combining performative actions, discussions, and other forms of organizing and pedagogy in order to work alongside communities to take control of their own futures. Van Heeswijk’s work has been featured in publications and exhibitions worldwide, including the Liverpool, Shanghai, and Venice biennials. Accolades include the receipt of the 2011 Leonore Annenberg Prize for Art and Social Change, the 2012 Curry Stone Prize for Social Design Pioneers, and the 2014 inaugural Keith Haring Fellowship in Art and Activism at the Center for Curatorial Studies and Human Rights Project at Bard College. She lives and works in Rotterdam and Philadelphia.

Philadelphia Assembled

About Social Practice
Social Practice is an art medium that focuses on participation and collaboration with individuals, communities, and institutions in the collective creation of a temporary or permanent community. The process involves careful listening, thoughtful conversation, and community organizing. This is also referred to as socially engaged art, social justice art, community art and new genre public art.

Sponsors

Philadelphia Assembled is made possible by the William Penn Foundation, The Pew Center for Arts & Heritage, Wyncote Foundation, Nancy M. Berman and Alan Bloch, Lynne and Harold Honickman, Mr. and Mrs. Milton S. Schneider, Constance and Sankey Williams, the Mondriaan Fund, and The Netherland-America Foundation.

Philadelphia Assembled

Collaborators

Philadelphia Assembled is initiated by artist Jeanne van Heeswijk and organized with Carlos Basualdo, The Keith L. and Katherine Sachs Senior Curator of Contemporary Art; Amanda Sroka, Assistant Curator of Contemporary Art; Phoebe Bachman, Project Coordinator; and Sheldon Abba, Project Site Manager. Core collaborators include: Amber Art and Design, artist collective; Yana Balson, Associate Director of Exhibition Planning, Philadelphia Museum of Art; Kirtrina Baxter, community organizer and activist grower; Pascale Boucicaut, culinary artist and organizer; Maurits de Bruijn, graphic designer and web developer; Counter Narrative Society (CNS); Helen Cunningham, educator and conflict mediator; Gretchen Dykstra, Senior Marketing Editor, Philadelphia Museum of Art; Morgan Gengo, Marketing and Audience Development Manager, Philadelphia Museum of Art; Shari Hersh, Mural Arts Senior Project Manager and Founder of the Restored Spaces Initiative; Russell Hicks, entrepreneur; in•site collaborative, a research, design, and mapping collective; Nehad Khader, film curator and artist; Jason Killinger, graphic designer; Dianne Loftis, researcher and compiler; Charlotte Lowrey, Project Assistant for the Contemporary Caucus, Philadelphia Museum of Art; Zein Nakhoda, filmmaker; Michael O’Bryan, artist and youth facilitator; People’s Paper Co-op, a collaborative initiative for re-entry; Elisabeth Perez-Luna, journalist and public broadcasting producer; Damon Reaves, Associate Curator of Education, Community Engagement and Access, Philadelphia Museum of Art; Chris Rogers, educator and organizer; Kristin Schwab, community cook and organizer; 75B, design collective; Traction Company, artist collaborative studio; Denise Valentine, storyteller and activist; Phantazia Washington, LGBTQ activist and facilitator; A. M. Weaver, artist and curator; Gee Wesley, artist and curator; Jared Wood, artist; Karina Wratschko, Special Projects Librarian, Philadelphia Museum of Art; and Billy Yalowitz, playwright and community-based performance artist.

Community Partners and Program Hosts

African Cultural Art Forum, Alumni Ex-Offenders Association, The Attic Youth Center, Broad Street Ministry, The Center for Returning Citizens, Coalition for Racial Justice (CoRaJus), Community Futurisms: Time & Memory in North Philly (Community Futures Lab), The Culinary Enterprise Center, Deep Green Philly, The Enterprise Center, Experimental Farm Network, Healthy Rowhouse Project, Historic Fair Hill, Laos in the House, Mighty Writers, MOVE, Mural Arts Philadelphia, New Sanctuary Movement Philadelphia, Norris Square Neighborhood Project, North Central CDC, Philadelphia Area Cooperative Alliance, Philadelphia Association of Community Development Corporations, Philadelphia Coalition for Affordable Communities, Prevention Point Philadelphia, Project SAFE, Reconstruction Inc., Soil Generation, Take Back the Night Philadelphia, Ulises, Urban Creators-Life Do Grow Farm, The Village of Arts and Humanities, W/N W/N, and the Women’s Community Revitalization Project.

Locations

In the City: April – July 2017

Movement to the Museum: July – August 2017

Perelman Building, ground floor: September 10–December 10, 2017

Philadelphia Assembled is a project undertaken in collaboration with stakeholders from across the city and the Philadelphia Museum of Art. The views expressed by individual participants or in materials developed as part of Philadelphia Assembled are representative of the project’s collective conception and production and are not, necessarily, the views of the Museum or any other individual involved.

Social Media
Twitter/Facebook/Instagram/Tumblr/YouTube: @philamuseum @phlassembled

We are Philadelphia’s art museum. We are a landmark building. A world-renowned collection. A place that welcomes everyone. We bring the arts to life, inspiring visitors—through scholarly study and creative play—to discover the spirit of imagination that lies in everyone. We connect people with the arts in rich and varied ways, making the experience of the Museum surprising, lively, and always memorable. We are committed to inviting visitors to see the world—and themselves—anew through the beauty and expressive power of the arts.

For additional information, contact the Communications Department of the Philadelphia Museum of Art phone at 215-684-7860, by fax at 215-235-0050, or by e-mail at pressroom@philamuseum.org.

The Philadelphia Museum of Art is located on the Benjamin Franklin Parkway at 26th Street. For general information, call (215) 763-8100.

Thank you to the Philadelphia Museum of Art for the content of this post.

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Philazilla

VISIT PHILADELPHIA’s fun, over-the-top commercial honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. In these two scenes, a larger-than-life Benjamin Franklin makes his way through the city in preparation for a spat with a cheesesteak that’s just as eager for the spotlight as Ben. An outrageous tiff ensues, leaving a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” The tongue-in-cheek spot ends with the tagline: There’s more to a legendary city than its legends.

Visit Philadelphia, Philazilla

Credit: Photo courtesy of VISIT PHILADELPHIA®

PHILADELPHIA, January 26, 2016 – VISIT PHILADELPHIA® debuted a new television commercial today—a fun, over-the-top spot that honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. Created in partnership with Red Tettemer O’Connell + Partners, the commercial is part of the destination marketing organization’s With Love, Philadelphia XOXO® campaign and the first VISIT PHILADELPHIA spot to air on television since 2011. It is viewable at visitphilly.com/philazillas.

“Cheesesteaks and history are legendary in Philadelphia, and deservedly so,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “But we want people to realize that there’s a lot more to this city, and it’s all deserving of attention: the waterfronts, the parks, the restaurants, the bars, the culture, the walkability. Our new commercial shows off these wonders, and every one of them is a great reason to visit Philadelphia. You’ll definitely need more than a day to get it all in though.”

The Concept & Strategy Behind It:

In the spot entitled “Philazillas,” a larger-than-life Benjamin Franklin and a just-as-big cheesesteak vie for the spotlight during an outrageous tiff that leaves a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” The tongue-in-cheek spot ends with the tagline: There’s more to a legendary city than its legends.

Research commissioned by VISIT PHILADELPHIA in 2015 found that while most leisure travelers acknowledged Philadelphia’s iconic sites, they seek fun and authentic experiences, restaurants, nightlife, art and walkability for urban destination getaways. That’s why “Philazillas” shows off the many city features that compel travelers to visit.

“The challenge in developing a spot that broadens people’s perspectives about what makes Philly great was having a bit of fun with the two things the city is most famous for—cheesesteaks and history,” said Steve Red, president and chief creative officer, Red Tettemer O’Connell + Partners. “But at the same time, it was important to acknowledge their legendary status and importance to the city.”

Why Now?:

Philadelphia has hit records and milestones in recent years, with 39.7 million total visitors in 2014 and 77% occupancy at Center City hotels and an historic visit from Pope Francis in 2015. To keep this momentum going, it’s important for Philadelphia to stay top of mind for people making decisions about their next vacation or even contemplating a new location for their home or business. That means getting the Philadelphia message out to them on all possible platforms, including on TVs and digital screens.

The Media Buy:

Video consumption across many platforms is at an all-time high, and it’s imperative for VISIT PHILADELPHIA to reach consumers in these spaces. The destination-marketing organization secured a Commonwealth of Pennsylvania Department of Community and Economic Development grant to promote visitation to Philadelphia through video on screens of all sorts—TV, desktop, mobile and tablet devices—in 2016. This multi-screen grant helps extend the messaging of the With Love campaign to a wider audience.

There are three versions of the commercial: 60 seconds, 30 seconds and 15 seconds. The 60-second version tells the most robust story, and that iteration will appear online and on VISIT PHILADELPHIA’s websites and social media properties. Due to a limited budget, the shorter versions will run on television and online as part of the paid advertising buy.

The “Philazillas” spot will complement VISIT PHILADELPHIA’s core media buy, which will feature creative on digital and out-of-home advertising in the New York and Philadelphia DMAs. The commercial will run on broadcast and cable networks in three flights: February 1-21, July 11-31 andSeptember 5-18, 2016. In addition, it will appear online through media distribution partners such as Lin Digital, TubeMogul, Facebook and YouTube.

VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

philly2

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45 Years

45 Years, IFC

45 Years, IFC in Philadelphia

“Hello and Happy New Year! I represent IFC Films in Philadelphia. You have probably heard about their highly anticipated film, 45 Years. The film opens at the Ritz Five on January 22nd. We thought that your followers might be interested in seeing this remarkable and beautiful film.” – Hannah

SYNOPSIS:

The winner of the Silver Bear for Best Actress (Charlotte Rampling) and Best Actor (Tom Courtenay) at the Berlin International Film Festival, Andrew Haigh’s (Weekend, Looking) film is a moving and profound look at marriage and the secrets we keep.

There is just one week until Kate Mercer’s (Rampling) 45th wedding anniversary and the planning for the party is going well. But then a letter arrives for her husband (Courtenay). The body of his first love has been discovered, frozen and preserved in the icy glaciers of the Swiss Alps. By the time the party is upon them, five days later, there may not be a marriage left to celebrate.

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Linda

Linda Dubin Garfield, 10 years of Art and Caring @ Philly Fringe Festival

John Thornton Films

“For the past 10 years on her birthday, Linda Dubin Garfield has a party and asks her guests to make collages on a theme. Months later, at the Book Trader, as a part of the Philly Fringe Festival,Linda exhibits these, as well as her own art, and invites the public to participate. All of the proceeds from sales go to charity. This year’s theme is “Family”, and the recipient is Family Support Services.” – John Thornton

Linda Dubin Garfield, printmaker/mixed media artist/blogger
www.lindadubingarfield.com
www.smARTbusinessconsulting.org
www.artsisters.org
blogs:
The ART of Travel – www.lindadubingarfield.blogspot.com
www.toooldtodieyoungblog.wordpress.com
www.smARTbusinessconsultingchats.wordpress.com

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BOYHOOD

BOYHOOD

BOYHOOD

SYNOPSIS:  Filmed over 12 years with the same cast, Richard Linklater’s BOYHOOD is a groundbreaking story of growing up as seen through the eyes of a child named Mason (a breakthrough performance by Ellar Coltrane), who literally grows up on screen before our eyes. Starring Ethan Hawke and Patricia Arquette as Mason’s parents and newcomer Lorelei Linklater as his sister Samantha, BOYHOOD charts the rocky terrain of childhood like no other film has before. Snapshots of adolescence from road trips and family dinners to birthdays and graduations and all the moments in between become transcendent, set to a soundtrack spanning the years from Coldplay’s Yellow to Arcade Fire’s Deep Blue. BOYHOOD is both a nostalgic time capsule of the recent past and an ode to growing up and parenting. It’s impossible to watch Mason and his family without thinking about our own journey.

BOYHOOD opens in Philadelphia at the Ritz East July 25TH

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