Category Archives: Movies

Video

Charles Clary: Be Kind Rewind

An immersive solo exhibition of new work

by Charles Clary


Exhibition Dates: June 26 –August 8, 2020

Charles Clary: Be Kind Rewind

Paradigm Gallery is pleased to announce Be Kind Rewind, an immersive solo exhibition of new works by Contemporary artist, Charles Clary, opening* on June 26, 2020 and remaining on view through August 8, 2020. Presented as an immersive video store installation, Be Kind Rewind is comprised of 1,000 new paper relief works from Clary’s ongoing VHS series, making it the largest showing of VHS since its inception in 2016, and explores the cathartic power of shared nostalgia.

Charles Clary: Be Kind Rewind

VHS is a reactionary body of work to the passing of Clary’s parents, both of whom he had a complicated relationship with growing up. As they were often absent during his childhood, movies acted as a surrogate babysitter. Clary began thinking about how his nostalgia for a happier childhood could be translated through his work and used as a way to channel his grief. A pop culture fanatic, Clary began to notice cheap, 50 cent VHS tape copies of his favorite movies at his local thrift stores. Analog and carelessly discarded, these films held a lot of emotional significance to Clary, who saw them as “beautiful scarifications”, a traumatic moment healed by a film.

Charles Clary: Be Kind Rewind

Clary sourced every one of Be Kind Rewind’s massive number of works at thrift stores or garage sales, with a large number being old copies of horror movies. A self described ‘horror nut’, Clary always felt a kindred spirit to the final person standing in a scary movie – surviving through the trauma. Not wanting to take away from the cover’s imagery, Clary will design around what he feels is important and then will carefully cut and layer 15 pieces of paper into the slipcase, salvaging and elevating the artifact with a newfound intricacy and depth. Viewers will recognize old favorites like Tron, Labyrinth and Dark Crystal, movies that have become synonymous with Clary’s childhood cinematic history. Lovingly handmade, Be Kind Rewind reimagines a mom and pop video store where visitors can take coordinating tabs to the register to “rent” a tape, making it an immersive and joyful experience. From a first date to the surprise twist ending of a thriller, watching movies has become a communal human experience. Be Kind Rewind reminds us of our collective human spirit through the power of nostalgic connection and in doing so, brings us all a little bit closer.

Charles Clary: Be Kind Rewind

*Due to COVID-19, “Be Kind Rewind” will be available for viewing by appointment only or on https://www.paradigmarts.org/ until further notice. These policies are dependent on the current policies of the CDC, WHO and the Governor and Mayor’s offices. Paradigm Gallery’s number one priority is the safety and wellness of their visitors. For live updates on the exhibition and appointments, please visit the Paradigm website and socials. For any questions on Paradigm’s current policies, please email info@paradigm-gallery.com.

Charles Clary: Be Kind Rewind

About Charles Clary
Charles Clary was born in 1980 in Morristown, Tennessee. He received his BFA in painting with honors from Middle Tennessee State University and his MFA in painting from the Savannah College of Art and Design. He has shown in exhibitions at Galerie EVOLUTION-Pierre Cardin in Paris, France, Pierogi Gallery and Nancy Margolis Gallery in New York, Spoke art in San Francisco, and museum shows at Mesa Contemporary Art Museum, Gadsten Museum of Art, and Cornell Museum of Art. He has also completed a three week residency in Lacoste France, completed a painting assistantship with Joe Amrhein of Pierogi Gallery in Brooklyn NYC, and had work acquired by
fashion designer Pierre Cardin and gallery owner James Cohan.

Clary has been featured in numerous print and Internet interviews including, This is Colossal, WIRED magazine (US and UK), Hi Fructose, Beautifuldecay.com, Bluecanvas Magazine, and This Is Colossal as well as a recent feature in American Craft Magazine. He was also featured in the Art On Paper Art Fair with Kenise Barnes Fine Art. He has also been featured in publications including 500 Paper Objects, Paper Works, Paper Art, Papercraft 2, PUSH: Paper, and The New Twenties. Charles has exhibited regionally, nationally, and internationally in numerous solo and group shows. Clary currently lives and works in Conway SC.

About Paradigm Gallery
Paradigm Gallery + Studio® exhibits contemporary artwork from around the world with a focus on Philadelphia-based artists. Established February 2010, the gallery began as a project between co-founders and curators, Jason Chen and Sara McCorriston, as a space in which to create artwork, to exhibit the work of their peers, and to invite the members of the community to create and collect in a welcoming gallery setting. Now open 10 years, the gallery still aims to welcome all collectors, from first time to lifelong, and continues to support accessible work that welcomes a wide audience.

Location:
746 S 4th St
Philadelphia, PA 19147
Media Contact:
Lainya Magaña, A&O PR
347 395 4155
lainya@aopublic.com

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Poetry

Art of Poetry, Philadelphia Museum of ArtThe Tony, Peabody and Emmy Award winning, six time HBO Def Poet Black Ice (pictured) and many of Def Poetry Jam’s most recognized poets will reunite for an evening of spoken artistry on April 26. (Image courtesy of the artist)

Art of Poetry at Philadelphia Museum of Art

In April and May, Philadelphia Museum of Art is celebrating the art of poetry through artist collaborations including film, performances, talks, tours, and workshops.

2600 Benjamin Franklin Parkway Philadelphia, PA 19130
philamuseum.org

Now on View

Through June 9

  • Whitman, Alabama—Experience Walt Whitman‘s poem “Song of Myself,” brought to life through the voices of Alabama residents, to celebrate diversity and our connectedness to one another. This film by Jennifer Crandall is accompanied by photographs from the museum’s collection that suggest the complexity of American identity.This exhibition is offered in conjunction with Whitman at 200: Art and Democracy, a region-wide initiative organized by the University of Pennsylvania Libraries, with major support from The Pew Center for Arts & Heritage.

Wednesday Nights

April 3

  • Art of Poetry Opening Celebration—Heralding our two months of poetry-inspired programs, performance poets make our galleries sing with spoken word while artists blend language and art. Drink and Draw with Martha Rich—Sip while you sketch with this Philly-based artist and make zines inspired by memories, eavesdropping, and found text. Rich paints words and food with a penchant for the absurd. Her work has been featured in Rolling StoneBon Appétit, and Entertainment Weekly. (Materials provided; drinks available for purchase.) Poetry tours with The Philly Pigeon—Join this collective, which aims to elevate and popularize the art form of performance poetry, for a lively tour through the galleries.Gallery takeover with the museum’s Teen Ambassador Group (TAG)—This group of high school students work with curators, educators, and other museum staff to create programs especially for teens.

Slow Art Day

April 6

Slow Art Day—This annual international event encourages museum visitors to slow down with their favorite works of art and do some mindful looking.

  • Poetry Workshops with Michelle Taransky—Learn to slow down with the poetic techniques of describing and responding, and discover new ways of looking at art. 11:00 a.m. & 2:00 p.m.
  • Introspective Bookmaking with Candy Alexandra González—Explore the art of stillness and moving at a slower pace. Drop in for collaborative visual art and poetry exercises to produce a collectively made book.
  • Music in the Galleries: Lines/Patterns—Form and structure make the link between American visual artist Ellsworth Kelly and German baroque composer Johann Sebastian Bach. Presented in partnership with the Curtis Institute of Music. 1:30, 2:15 & 3:00 p.m.
  • Spotlight Gallery Conversations—Engage in slow looking and thoughtful discussion as a different artwork takes center stage during each of five hourly gallery tours, 11:00 a.m.–3:00 p.m

Family Festival

April 7

  • Family Festival: Poetry Party—April is International Poetry Month, so words are our art medium during this month’s Family Festival. Read a painting, write a sculpture, draw a poem. Join artist Martha Rich and fill the Great Stair Hall with your wonderful words.

Friday Nights

April 5

April 12

April 19

  • Dawn Landes—Full of vivid storytelling, classic country themes, and eternal questions, the songwriting of this Nashville artist is as fresh as it is timeless.

April 26

  • Final Fridays: Def Poetry Reunion—Def Poetry Jam co-founder Danny Simmons invites some of Philly’s most recognized poets to gather for an evening of spoken artistry. Featuring Sonia Sanchez, Ursula Rucker, Black Ice, Vanessa German, Bonafide Rojas, and Jessica Care Moore. Hosted by Liza Jessie Peterson. A DJ set by Rich Medina with visuals by The Marksmen follows the performance. Please note that the museum will close at 5:00 p.m. before the performance, and will reopen at 6:00 p.m. for ticket holders only. Member tickets are on sale now. Public tickets go on sale March 8. Most galleries will be closed during this event, with the exception of exhibitions Whitman, Alabama, The Impressionist’s Eye, and Yoshitoshi: Spriti and Spectacle.

Talks & Tours

May 11

  • In the Artist’s Voice: Jennifer Crandall—Who is America? The filmmaker of Whitman, Alabama explores this question and more in a conversation with WHYY Executive Producer of Audio Content Elisabeth Perez-Luna. Support for this program was provided by the Albert M. Greenfield Foundation Fund for Education.

May 30

Thank you to Philadelphia Museum of Art for the content of this post.

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19th

Don Camera, UArtsLouis Rodger du Val (1827-1888), Baby Goat, 1855, salt print from paper negative

19th Century Photographs for Painters from the collection of Don Camera

19th-Century Nature Studies — from the Collection of Don Camera BFA ‘77
Portraits of Photographers — from the Collection of Don Camera BFA ‘77

University of the Arts, President’s Gallery and Conference Room, through April 3rd, 2018, Hamilton Hall, 320 South Broad St., 1st and Ground Floors (Directions)

Video by John Thornton Films

“My friend the photographer and collector Don Camera has an exhibit at the University of the Arts. We get to see a set of 19th century photographs made expressly for painters to use as reference material. The makers were businessmen hustling to make a living. But Don makes the case for them being “the first generation of serious art photographers.” – John Thornton

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Assembled

Philadelphia AssembledCity is Stage for Philadelphia Assembled

April through December 2017

Beginning in late April, a project entitled Philadelphia Assembled will manifest in a series of activities and actions throughout the city to illuminate and amplify a broad set of hopes, visions, and questions about Philadelphia’s future. Initiated by artist Jeanne van Heeswijk, working alongside an extensive network of collaborators—among them artists, writers, builders, storytellers, gardeners, healers, and activists—Philadelphia Assembled aims to shape a collective narrative about our city and some of the most urgent issues it faces at a time of heightened transformation. Deeply integrated into the fabric of the Museum, the project also questions the place of this institution in the midst of this change.

Philadelphia Assembled

Following this spring season of city-wide programs, the project will culminate in an exhibition opening in September at the Philadelphia Museum of Art. This participatory installation, September 10 through December 10, 2017, will transform the Perelman Building’s ground floor galleries, café, and store into spaces that will celebrate the people, sights, sounds, and tastes of a resilient city’s multi-faceted identity. Admission will be Pay What You Wish.

Evocatively referred to as “atmospheres of democracy”, Philadelphia Assembled addresses a number of issues that are central to the future the city by focusing on key themes such as reconstructions—how we deal with questions of social displacement and reentry into society; sovereignty—how we define self-determination and autonomy; sanctuary—how we understand self-care, asylum, and refuge; futures—how to re-imagine our tomorrow; and movement—how we facilitate action and collective learning.

Philadelphia Assembled

Van Heeswijk’s work, which is often described as social practice or socially engaged art, combines art and activism. In this spirit, the project brings together voices of those who care about the changing landscape of Philadelphia and who, in life and work, seek to champion and secure a prosperous and equitable future for all of its citizens.

Timothy Rub, The George D. Widener Director and CEO, stated, “Some of the most interesting work being done by artists today straddles the boundary between art and life.  In 2013, we invited the Dutch artist Jeanne van Heeswijk to consider what an artist might do in engaging Philadelphia’s many neighborhoods and diverse communities. What began as a conversation has grown, and it has been fascinating—and rewarding—to watch Philadelphia Assembled take on a life of its own. We are looking forward to the moment when our galleries are appropriated to become a stage for the city itself. It promises to be exciting and full of surprises and presents an opportunity to consider how we might define the roles and responsibilities that the Philadelphia Museum of Art can play as a civic institution in a changing city in the 21st century.”

Denise Valentine, a collaborator and Philadelphia storyteller, reflected on this process: “We intend to re-imagine the Philadelphia Museum of Art as a place to unearth stories hidden deep in the soil of Philadelphia. We envision a place where narratives of the enslaved, the incarcerated, the displaced, and the disenfranchised are held in as high esteem as Eurocentric ideas about art, history, and culture.”

Philadelphia Assembled

The project’s five “atmospheres” are described below:

Reconstructions

This atmosphere will assemble personal and collective narratives of mass incarceration and gentrification. Its first site, in the Nicetown/Tioga neighborhood, will be realized in close collaboration with Reconstructions, Inc. and the Alumni Ex Offenders Association. This group will offer programs exploring concepts of home, healing and trauma in relationship to imprisonment and reentry, including a teach-in and a neighborhood-wide procession. At a second site, in South Kensington/Olde Kensington, collaborators are examining the impact of gentrification and displacement, working with the Women’s Community Revitalization Project and Healthy Rowhouse Project to re-imagine a community garden at 4th and Master Streets as a dynamic space for discussion.

Philadelphia Assembled

Sovereignty

Exploring the concepts of self-determination and autonomy, this working group is addressing land sovereignty and cooperative forms of commerce and cultural exchange. Philadelphia Assembled will create a “sovereignty room” at the African Cultural Art Forum on 52nd Street, which will serve as a dedicated space in West Philadelphia for creating unity and cultivating economic sovereignty. Established in 1969, ACAF is a community-based organization that manufactures and sells products by entrepreneurs throughout the African diaspora. In the “sovereignty room” ACAF will host skill trainings and exchanges in preparation for a large public “Sovereignty Marketplace” in June. The second site is envisioned as a network of four urban gardens located in North Philadelphia. Programming and installations across these gardens will inform the ways in which plants, seeds, and land reinforce people’s connection to ancestry and serve as vehicles for nourishment, healing, and future growth. Urban gardens involved include Urban Creators, Norris Square Neighborhood Project Gardens, Fair Hill Burial Grounds, and Stretch and Fly Youth Business Garden.

Philadelphia Assembled

Futures

The Futures atmosphere is drawing from anti-colonial ideas to model different ways of exploring the future and community building. The Futures site is an active mobile project, called the Mobile Futures Institute, which involves retro-fitting a small bus into a flexible work space that will travel throughout the city, engaging in neighborhood-based programs on issues ranging from decolonization, to environmental racism, to economic justice. Collaborators are working with community members and organizations to produce events and happenings via the Mobile Futures Institute. Current partners include the Center for Returning Citizens, Black Quantum Futurism, Friends Center, Granny Peace Brigade Philadelphia, Norris Square Community Alliance, Mighty Writers, and the Indigenous Peoples Day Movement, among others.

Philadelphia Assembled

Sanctuary

This group has proposed a combination of sites that will explore various models of self-care, asylum, and refuge. The larger site will be realized at a central location in Center City. The site structure is a geodesic dome inspired by temporary housing units for refugees in Europe. The space will be open for a month of summer programs, offering a layered definition of sanctuary through storytelling, advocacy, and direct action. In the months leading up to the fixed site, a portable site will host a series of activities working with identified partner organizations to address the provision of LBGTQ safe spaces, issues of immigration and migration, and harm reduction relating to drug use and sex work. Partner organizations include the Attic Youth Center, New Sanctuary Movement, Prevention Point Philadelphia, and Project Safe.

Philadelphia Assembled

Movement

The final atmosphere is one in which the various Philadelphia Assembled working groups intersect. This group is focused on the project’s production, dissemination, and communication, which is manifesting in audio recordings, a dedicated film series, project-specific graphics, an interactive web platform, and site-specific publications. Another component of the Movement atmosphere is the Youth Dream Trust, which will serve as a coalition of youth across the working groups in partnership with the Village of Arts and Humanities. Working closely with Philadelphia-based collective Amber Art and Design, the group will also orchestrate the performative movement of public sites to the Museum. Carrying objects, ideas, and conversations across the city streets, this public movement will culminate in a communal presentation along the ground floor of the Perelman Building, becoming a civic stage where the city is performed.

For Jeanne van Heeswijk, Philadelphia Assembled is a forward-moving process in which she is one among many participants imagining the city’s futures together. She stated: “My work is trying to get to the essence of aesthetics, to understand it as an engaged, inclusive, and proactive practice. This type of work is about using imagination to better understand how we live together. Rising, claiming, rooting, caring, moving – this is how we build a collective exercise of care.”

Philadelphia Assembled

Members of the public are invited to join the conversation and engage with collaborators by visiting the Philadelphia Assembled website and sharing their experiences via #phlassembled @phlassembled @philamuseum.

Program Events

For a full list of public programs and locations, please visit the dedicated website at phlassembled.net. All Philadelphia Assembled programs are free to the public unless noted otherwise.

Philadelphia Assembled

About Jeanne Van Heeswijk

Jeanne van Heeswijk is an artist who facilitates the creation of dynamic and diversified public spaces in order to “radicalize the local.” Her community-embedded projects question art’s autonomy by combining performative actions, discussions, and other forms of organizing and pedagogy in order to work alongside communities to take control of their own futures. Van Heeswijk’s work has been featured in publications and exhibitions worldwide, including the Liverpool, Shanghai, and Venice biennials. Accolades include the receipt of the 2011 Leonore Annenberg Prize for Art and Social Change, the 2012 Curry Stone Prize for Social Design Pioneers, and the 2014 inaugural Keith Haring Fellowship in Art and Activism at the Center for Curatorial Studies and Human Rights Project at Bard College. She lives and works in Rotterdam and Philadelphia.

Philadelphia Assembled

About Social Practice
Social Practice is an art medium that focuses on participation and collaboration with individuals, communities, and institutions in the collective creation of a temporary or permanent community. The process involves careful listening, thoughtful conversation, and community organizing. This is also referred to as socially engaged art, social justice art, community art and new genre public art.

Sponsors

Philadelphia Assembled is made possible by the William Penn Foundation, The Pew Center for Arts & Heritage, Wyncote Foundation, Nancy M. Berman and Alan Bloch, Lynne and Harold Honickman, Mr. and Mrs. Milton S. Schneider, Constance and Sankey Williams, the Mondriaan Fund, and The Netherland-America Foundation.

Philadelphia Assembled

Collaborators

Philadelphia Assembled is initiated by artist Jeanne van Heeswijk and organized with Carlos Basualdo, The Keith L. and Katherine Sachs Senior Curator of Contemporary Art; Amanda Sroka, Assistant Curator of Contemporary Art; Phoebe Bachman, Project Coordinator; and Sheldon Abba, Project Site Manager. Core collaborators include: Amber Art and Design, artist collective; Yana Balson, Associate Director of Exhibition Planning, Philadelphia Museum of Art; Kirtrina Baxter, community organizer and activist grower; Pascale Boucicaut, culinary artist and organizer; Maurits de Bruijn, graphic designer and web developer; Counter Narrative Society (CNS); Helen Cunningham, educator and conflict mediator; Gretchen Dykstra, Senior Marketing Editor, Philadelphia Museum of Art; Morgan Gengo, Marketing and Audience Development Manager, Philadelphia Museum of Art; Shari Hersh, Mural Arts Senior Project Manager and Founder of the Restored Spaces Initiative; Russell Hicks, entrepreneur; in•site collaborative, a research, design, and mapping collective; Nehad Khader, film curator and artist; Jason Killinger, graphic designer; Dianne Loftis, researcher and compiler; Charlotte Lowrey, Project Assistant for the Contemporary Caucus, Philadelphia Museum of Art; Zein Nakhoda, filmmaker; Michael O’Bryan, artist and youth facilitator; People’s Paper Co-op, a collaborative initiative for re-entry; Elisabeth Perez-Luna, journalist and public broadcasting producer; Damon Reaves, Associate Curator of Education, Community Engagement and Access, Philadelphia Museum of Art; Chris Rogers, educator and organizer; Kristin Schwab, community cook and organizer; 75B, design collective; Traction Company, artist collaborative studio; Denise Valentine, storyteller and activist; Phantazia Washington, LGBTQ activist and facilitator; A. M. Weaver, artist and curator; Gee Wesley, artist and curator; Jared Wood, artist; Karina Wratschko, Special Projects Librarian, Philadelphia Museum of Art; and Billy Yalowitz, playwright and community-based performance artist.

Community Partners and Program Hosts

African Cultural Art Forum, Alumni Ex-Offenders Association, The Attic Youth Center, Broad Street Ministry, The Center for Returning Citizens, Coalition for Racial Justice (CoRaJus), Community Futurisms: Time & Memory in North Philly (Community Futures Lab), The Culinary Enterprise Center, Deep Green Philly, The Enterprise Center, Experimental Farm Network, Healthy Rowhouse Project, Historic Fair Hill, Laos in the House, Mighty Writers, MOVE, Mural Arts Philadelphia, New Sanctuary Movement Philadelphia, Norris Square Neighborhood Project, North Central CDC, Philadelphia Area Cooperative Alliance, Philadelphia Association of Community Development Corporations, Philadelphia Coalition for Affordable Communities, Prevention Point Philadelphia, Project SAFE, Reconstruction Inc., Soil Generation, Take Back the Night Philadelphia, Ulises, Urban Creators-Life Do Grow Farm, The Village of Arts and Humanities, W/N W/N, and the Women’s Community Revitalization Project.

Locations

In the City: April – July 2017

Movement to the Museum: July – August 2017

Perelman Building, ground floor: September 10–December 10, 2017

Philadelphia Assembled is a project undertaken in collaboration with stakeholders from across the city and the Philadelphia Museum of Art. The views expressed by individual participants or in materials developed as part of Philadelphia Assembled are representative of the project’s collective conception and production and are not, necessarily, the views of the Museum or any other individual involved.

Social Media
Twitter/Facebook/Instagram/Tumblr/YouTube: @philamuseum @phlassembled

We are Philadelphia’s art museum. We are a landmark building. A world-renowned collection. A place that welcomes everyone. We bring the arts to life, inspiring visitors—through scholarly study and creative play—to discover the spirit of imagination that lies in everyone. We connect people with the arts in rich and varied ways, making the experience of the Museum surprising, lively, and always memorable. We are committed to inviting visitors to see the world—and themselves—anew through the beauty and expressive power of the arts.

For additional information, contact the Communications Department of the Philadelphia Museum of Art phone at 215-684-7860, by fax at 215-235-0050, or by e-mail at pressroom@philamuseum.org.

The Philadelphia Museum of Art is located on the Benjamin Franklin Parkway at 26th Street. For general information, call (215) 763-8100.

Thank you to the Philadelphia Museum of Art for the content of this post.

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Philazilla

VISIT PHILADELPHIA’s fun, over-the-top commercial honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. In these two scenes, a larger-than-life Benjamin Franklin makes his way through the city in preparation for a spat with a cheesesteak that’s just as eager for the spotlight as Ben. An outrageous tiff ensues, leaving a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” The tongue-in-cheek spot ends with the tagline: There’s more to a legendary city than its legends.

Visit Philadelphia, Philazilla

Credit: Photo courtesy of VISIT PHILADELPHIA®

PHILADELPHIA, January 26, 2016 – VISIT PHILADELPHIA® debuted a new television commercial today—a fun, over-the-top spot that honors the city’s beloved icons while showing off the many other enjoyments that make Philadelphia such a popular place to visit and stay overnight. Created in partnership with Red Tettemer O’Connell + Partners, the commercial is part of the destination marketing organization’s With Love, Philadelphia XOXO® campaign and the first VISIT PHILADELPHIA spot to air on television since 2011. It is viewable at visitphilly.com/philazillas.

“Cheesesteaks and history are legendary in Philadelphia, and deservedly so,” said Meryl Levitz, president and CEO, VISIT PHILADELPHIA. “But we want people to realize that there’s a lot more to this city, and it’s all deserving of attention: the waterfronts, the parks, the restaurants, the bars, the culture, the walkability. Our new commercial shows off these wonders, and every one of them is a great reason to visit Philadelphia. You’ll definitely need more than a day to get it all in though.”

The Concept & Strategy Behind It:

In the spot entitled “Philazillas,” a larger-than-life Benjamin Franklin and a just-as-big cheesesteak vie for the spotlight during an outrageous tiff that leaves a visitor asking, “What’s with them?,” and her taxi driver responding, “Oh those two. They’re always fighting for attention.” The tongue-in-cheek spot ends with the tagline: There’s more to a legendary city than its legends.

Research commissioned by VISIT PHILADELPHIA in 2015 found that while most leisure travelers acknowledged Philadelphia’s iconic sites, they seek fun and authentic experiences, restaurants, nightlife, art and walkability for urban destination getaways. That’s why “Philazillas” shows off the many city features that compel travelers to visit.

“The challenge in developing a spot that broadens people’s perspectives about what makes Philly great was having a bit of fun with the two things the city is most famous for—cheesesteaks and history,” said Steve Red, president and chief creative officer, Red Tettemer O’Connell + Partners. “But at the same time, it was important to acknowledge their legendary status and importance to the city.”

Why Now?:

Philadelphia has hit records and milestones in recent years, with 39.7 million total visitors in 2014 and 77% occupancy at Center City hotels and an historic visit from Pope Francis in 2015. To keep this momentum going, it’s important for Philadelphia to stay top of mind for people making decisions about their next vacation or even contemplating a new location for their home or business. That means getting the Philadelphia message out to them on all possible platforms, including on TVs and digital screens.

The Media Buy:

Video consumption across many platforms is at an all-time high, and it’s imperative for VISIT PHILADELPHIA to reach consumers in these spaces. The destination-marketing organization secured a Commonwealth of Pennsylvania Department of Community and Economic Development grant to promote visitation to Philadelphia through video on screens of all sorts—TV, desktop, mobile and tablet devices—in 2016. This multi-screen grant helps extend the messaging of the With Love campaign to a wider audience.

There are three versions of the commercial: 60 seconds, 30 seconds and 15 seconds. The 60-second version tells the most robust story, and that iteration will appear online and on VISIT PHILADELPHIA’s websites and social media properties. Due to a limited budget, the shorter versions will run on television and online as part of the paid advertising buy.

The “Philazillas” spot will complement VISIT PHILADELPHIA’s core media buy, which will feature creative on digital and out-of-home advertising in the New York and Philadelphia DMAs. The commercial will run on broadcast and cable networks in three flights: February 1-21, July 11-31 andSeptember 5-18, 2016. In addition, it will appear online through media distribution partners such as Lin Digital, TubeMogul, Facebook and YouTube.

VISIT PHILADELPHIA® makes Philadelphia and The Countryside® a premier destination through marketing and image building that increases the number of visitors, the number of nights they stay and the number of things they do in the five-county area.

On Greater Philadelphia’s official visitor website and blog, visitphilly.com and uwishunu.com, visitors can explore things to do, upcoming events, themed itineraries and hotel packages. Compelling photography and videos, interactive maps and detailed visitor information make the sites effective trip-planning tools. Along with Visit Philly social media channels, the online platforms communicate directly with consumers. Travelers can also call and stop into the Independence Visitor Center for additional information and tickets.

philly2

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